Privacy Policy

Privacy Policy for Reduce. Reuse. Refurbish 

Last Updated: June 2026

1. Introduction

This privacy policy sets out how Reduce. Reuse. Refurbish uses and protects information that you give us when you use this website.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

2. Data We Collect

We collect two types of data:

  1. Personal Information: Data you provide directly (e.g., name, address, email, phone number).
  2. Device Information: Data collected automatically (e.g., IP address, browser type).

Personal Information We Collect

When you make a purchase or register for an account, we may collect:

  • Name
  • Delivery and billing address
  • Email address
  • Telephone number
  • Payment information (processed securely by third parties; see Section 5)

Device Information We Collect

When you visit our website, we automatically collect:

  • Browser type and version
  • Operating system
  • IP address
  • Referring URLs
  • Pages viewed and time spent on pages
  • Clickstream data

3. How We Use Your Data (Lawful Basis)

Under UK GDPR we rely on the following lawful bases.

Contractual Necessity

We process your personal information to:

  • Process and fulfil your orders
  • Deliver goods
  • Process refunds and returns
  • Provide customer support
  • Contact you regarding your purchase

Consent

We rely on your consent to:

  • Send marketing emails
  • Use Google Analytics
  • Use advertising and marketing cookies
  • Operate Google Consent Mode v2
  • Measure website performance using analytics technologies

You may withdraw your consent at any time using our Cookie Settings or by contacting us.

Legitimate Interests

Where appropriate, we process limited information to:

  • Maintain website security
  • Prevent fraud
  • Improve our customer service
  • Keep our website functioning properly

This processing does not override your rights and freedom

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies.

Strictly Necessary Cookies

These cookies are essential for the operation of the website, including:

  • Shopping basket
  • Checkout
  • Security
  • User preferences

These cookies cannot be disabled because the website would not function correctly.

Analytics Cookies

With your consent, we use Google Analytics 4 (GA4) to understand how visitors use our website. This helps us improve our website and customer experience.

Google Analytics may collect information such as:

  • Pages viewed
  • Time spent on pages
  • Device information
  • Approximate location
  • Browser information
  • Website interactions

We configure Google Analytics so that analytics cookies are not placed until you have provided consent.

Google Consent Mode v2

Our website uses Google Consent Mode v2.

When you choose your cookie preferences, your consent choices are communicated to Google using the following consent signals:

  • analytics_storage
  • ad_storage
  • ad_user_data
  • ad_personalization

If you decline analytics or advertising cookies, Google receives signals indicating that consent has not been granted. In this case, Google Analytics operates only in a limited, cookieless mode where permitted, using aggregated and non-identifiable information to help measure website performance.

No advertising cookies or analytics cookies are stored on your device until you have provided the appropriate consent.

Advertising Cookies

If you consent, Google and other advertising partners may use cookies to:

  • Measure advertising performance
  • Deliver personalised advertising
  • Prevent fraud
  • Improve advertising relevance

You can change or withdraw your cookie preferences at any time using the Cookie Settings link available on our website.

5. Who We Share Your Data With

We only share personal information where necessary.

ShopWired: Our ecommerce platform hosts our website and processes customer orders.

Stripe and PayPal: Our payment providers securely process payments. We never store your full payment card details.

Delivery Companies

 Including:

  • Royal Mail
  • DPD
  • Yodel
  • Proovia

We share only the information necessary to deliver your order.

Where furniture deliveries are made, we may also provide your telephone number so the courier can arrange delivery.

Sophie James Décor Paints

Where you order Sophie James Décor Paints, we pass your order details to Sophie James Décor Paints so they can fulfil your order directly.

Google

Where consent has been provided, Google processes analytics and advertising information on our behalf through services including Google Analytics 4 and Google Consent Mode v2.

Google may process some information outside the United Kingdom.

We do not sell your personal information.

6. International Data Transfers

Some of our service providers (e.g., ShopWired, Google, Stripe) may transfer your data outside the UK. We ensure that appropriate safeguards are in place, such as the UK International Data Transfer Agreement or Standard Contractual Clauses, to protect your data.

7. Data Retention

We only keep your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Order Data: Kept for 6 years for tax and accounting purposes.
  • Marketing Data: Kept until you withdraw consent or unsubscribe.
  • Device/Log Data: Kept for 30 days for security and analysis.

8. Your Rights and Complaints Procedure

Under UK GDPR and the Data (Use and Access) Act 2025, you have the following rights:

  1. Right to Access: You can request a copy of the personal data we hold about you.
  2. Right to Rectification: You can request correction of inaccurate data.
  3. Right to Erasure: You can request deletion of your data ("Right to be Forgotten"), subject to legal retention obligations.
  4. Right to Restrict Processing: You can request that we stop processing your data in certain circumstances.
  5. Right to Data Portability: You can request a machine-readable copy of your data.
  6. Right to Object: You can object to processing for direct marketing at any time.

Right to Complain to Us From 19 June 2026, you have the right to raise a complaint directly with us if you believe we have mishandled your personal data. We are required to investigate and respond to your complaint within 30 days. You may raise a complaint via email, post, or phone. We will acknowledge receipt and keep you informed of the progress. In the event that we require more information from you, the clock is effectively 'paused' until we receive the necessary information to continue our investigation. The clock is then restarted on receipt of the information.

If you are not satisfied with our response, you retain the right to lodge a complaint with the Information Commission (the UK data protection regulator).

To exercise any of these rights or to raise a complaint, please contact us at hello@reduce-reuse-refurbish.com

9. Security

We use secure servers and encryption (SSL) to protect your data. Payment details are processed by Stripe and PayPal, who are PCI-DSS compliant. We do not store full credit card numbers.

10. Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting a notice on our website.

11. Contact Us

If you have any questions about this privacy policy, how we handle your data, or if you wish to raise a data protection complaint, please contact us via email or phone:

Reduce. Reuse. Refurbish
Email: hello@reduce-reuse-refurbish.com 
Phone: 07398994413
Data Complaints: Please mark emails "Data Complaint" to ensure they are routed to our compliance team.